Objective Lifestyle Shop × tumi-isi (A4 jp) : A New Chapter in London
Where Centuries-Old Japanese Woodcraft Meets British Aesthetic
Objective Lifestyle Shop is delighted to announce its continued collaboration with the Japanese wooden balance art brand, A4 tumi-isi, unveiling their second joint project. Following the limited-edition Objective (Red leaves) Edition launched in Hong Kong in 2020, Objective now officially open its door in London. In partnership with the Japanese team, this new collaboration reinterprets the original design philosophy through the lens of British culture, resulting in creations that are both artistically expressive and playfully engaging.
Timeless Wood, Meticulously Handcrafted
The Objective UK edition features a quintet of exquisite woods: four century-old Yoshino cedars (Nara, Japan) paired with a walnut block, creating a harmonious combination of textures and tones. The inclusion of the walnut enhances both the tactile richness and the stacking challenge, offering a more substantial and dynamic experience. Each Objective UK edition set is meticulously hand-stamped by skilled artisans with the logos of both brands, ensuring every detail is rare and precise.
Colour Inspiration and Craftsmanship
The Objective UK edition draws its palette from the quintessential depth and elegance of British aesthetics. Deep-hued wood meets a rich, confident traditional green, echoing the refined warmth of time-worn interiors. In subtle light, the pieces quietly absorb and reflect, casting gentle shadows - a warmth shaped not by softness, but by enduring craft: solid, composed, and designed to last.
Green: This restrained yet profound hue evokes vitality, reminiscent of thriving trees. Set against deep wood, it achieves perfect balance – calm and understated.
Deep Wood: Blending seamlessly with traditional green, this tone conveys formality. It embodies historical tradition, the authenticity of solid wood, and subtle elegance - transformed into tactile blocks designed for mindful play and contemplative display.
Black: Accented with a quintessentially British composure, the black is applied with measured restraint. It is not sharp or harsh but evokes the textured interplay of London’s aged brickwork and overcast light: understated, controlled, yet imbued with quiet strength, enriching the pieces with a deeper sense of British character and structure.
J apanese Century-Old Wood, Crafted by Hand
Each Tumi-isi set is an original creation by the Japanese Nara-based brand A4. Skilled artisans handcraft every piece from century-old wood native to Nara, carefully colouring, packaging, and stamping each block with the brand’s logo, honouring the spirit of originality and traditional craftsmanship.
Sustainable Materials, Fully Utilised
In keeping with environmental mindfulness, the packaging incorporates the leftover wood shavings from the block-making process as protective cushioning. These eco-conscious materials are not only practical and waste-free but also visually appealing. Upon opening the box, the scent of natural wood fills the air, evoking the experience of being immersed in a serene forest.
"We hope to share our love for traditional Japanese culture, together with cherished memories of our shop in Hong Kong, to London, where our journey continues. Everything is carefully included in this box of Tumi-isi, and we sincerely hope you enjoy this gift, which we have specially designed and made for you. " - Emily -
*The Objective UK edition is a globally limited release, available exclusively at Objective Lifestyle Shop.
