IORI 伊織

Fine Towels from the Heart of Ehime 日本愛媛今治毛巾

IORI Imabari Towels | 今治毛巾

IORI is a premium Japanese towel brand from Imabari (今治), dedicated to showcasing the exceptional quality and craftsmanship of authentic Imabari Towels. Combining traditional Japanese weaving techniques with contemporary design, IORI creates towels that offer exceptional absorbency, luxurious softness, and lasting comfort for everyday living.

Imabari Towels are among Japan's most prestigious towels, crafted in the country's leading towel-producing region with a heritage spanning more than 130 years. Renowned for their exceptional absorbency, remarkable softness, and outstanding craftsmanship, Imabari Towels have become a symbol of premium quality in Japan and around the world.

Located in northern Ehime Prefecture on Japan's Shikoku Island (四國), Imabari has long been the heart of Japan's towel industry. The region benefits from a mild climate and an abundant supply of soft, pure water—ideal for processing high-quality cotton. Combined with generations of skilled craftsmanship, these natural advantages have helped establish Imabari's world-renowned reputation for producing exceptional towels.

 

The Five-Second Rule: A Hallmark of Quality

Every authentic Imabari Towel must meet strict quality standards, including the renowned Five-Second Rule. During this test, a towel is gently placed on the surface of water and must begin to sink within five seconds, demonstrating its exceptional absorbency.

This unique quality standard reflects Imabari's uncompromising commitment to excellence. Only towels that meet these rigorous certification standards are authorised to carry the prestigious Imabari Towel brand.

IORI's products are now available at Objective Lifestyle, both in-store and online. Visit us today to discover the comfort and quality that have made Imabari Towels a symbol of Japanese excellence.

 

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IORI 伊織｜今治毛巾

IORI（伊織） 是來自日本今治的高級毛巾品牌，致力於將正宗今治毛巾的卓越品質與職人工藝帶到世界各地。品牌融合日本傳統織造技術與現代簡約設計，打造兼具卓越吸水性、柔軟舒適觸感與耐用性的高品質毛巾，為日常生活帶來更細緻的使用體驗。

今治毛巾是日本最具代表性的頂級毛巾之一，誕生於日本首屈一指的毛巾產地，擁有超過130年的悠久歷史。憑藉卓越的吸水性、極致柔軟的觸感，以及精湛細膩的製作工藝，今治毛巾已成為日本乃至全球高品質毛巾的象徵。

今治市位於日本四國愛媛縣北部，是日本最具代表性的毛巾產地，也是今治毛巾品牌的發源地。當地擁有溫和宜人的氣候，以及豐沛潔淨的天然軟水，為高品質棉花的加工提供了得天獨厚的條件。結合世代相傳的職人工藝，造就了今治毛巾逾130年的製造傳統，並奠定其享譽國際的卓越品質。

 

五秒沉降測試：品質的象徵

每一條正宗今治毛巾都必須通過嚴格的品質認證，其中最具代表性的就是「五秒沉降測試」。測試時，毛巾會輕放於水面，必須在五秒內開始下沉，以證明其卓越的吸水性能。

只有通過今治毛巾工業組合所制定的嚴格品質標準，產品才能獲得今治毛巾品牌認證，並使用官方品牌標誌。這項獨有的品質標準，充分展現了今治對卓越品質與精湛工藝的堅持，而 IORI（伊織） 正是秉承這份精神，為每一位使用者帶來純正的今治毛巾體驗。