IORI 伊織

Imabari Towels (今治毛巾) are among Japan's finest, crafted in the country's premier towel-producing region with a heritage spanning more than 130 years. They are celebrated for their outstanding absorbency, exceptional softness, and superior craftsmanship. Nestled in northern Ehime Prefecture on the island of Shikoku (四國), Imabari (今治) has long been at the heart of Japan's towel industry. Blessed with a mild climate and an abundant supply of soft, pure water—ideal for processing high-quality cotton—the region has cultivated its renowned towel-making tradition for over 130 years.

Five-Second Rule. A Standard for Ensuring Quality

Imabari towel has its own quality inspection method. For example, there is the “five-second rule.” This checks whether a towel sinks after it is placed on water within five seconds. This is a unique inspection used in the area to guarantee “water absorbance” that is characteristic of Imabari towel. Only towels that pass such standards can be branded as an Imabari towel.

今治毛巾是日本最具代表性的頂級毛巾之一，誕生於日本首屈一指的毛巾產地，擁有超過130年的悠久歷史。憑藉卓越的吸水性、極致柔軟的觸感，以及精湛細膩的工藝，今治毛巾享譽全球。

今治市位於日本四國愛媛縣北部，長久以來一直是日本毛巾產業的核心重鎮。當地擁有溫和宜人的氣候，以及豐沛潔淨的天然水源，為高品質棉花的加工提供了得天獨厚的條件。憑藉這片優越的自然環境與世代相傳的匠人工藝，今治已孕育出逾130年的毛巾製造傳統，成就了享譽國際的卓越品質。